Thinking about it right now I would say storytelling is basically an art.
I mean we will all certainly come up with many different descriptions of the word, but to me, I will put it simply and describe it as art.
Feel free to argue with me anytime but please make sure we argue over a very delicious cup of coffee and biscuits because trust me it’s going to be a fun argument and we will need lovely treats to keep the energy flowing.
So yeah, back to the art… art of storytelling.
Let’s face it, we’re all out here trying to get ours and with the thinning lifespans of attention out there, there’s only so much we can do to attract and retain attention these days; but one thing that has successfully yielded results overtime is storytelling.
Yep; the art of storytelling as we see constantly in different formats and durations.
This skill, like art, requires creativity, strong imagination, vision, fantastic communication skills and of course practice and more practice.
Storytelling is not one course you can just learn in one morning and become an expert by noon because believe it or not, it entails a great amount of dedicated practice and with it being the heart of inbound marketing, you must be ready to put in the work needed to nail this crucial component of a successful marketing campaign.
Boom! I said something that got your antenna up right? Inbound marketing
Relax, let me break it down for you. ( Have you ever been at a press conference where you had an interview that was really uncomfortable? You know, the type of conference where everyone fires questions at you and watches with blank expressions as you squirm in your seat. The interview where it felt like the floor should open up and swallow you because your power suit had absolutely no power to save you?
On the flip side, have you ever been at a press conference where you had an interview that was beautiful, it could go on for hours unend? ? The type of conference where you walked in the room and instantly felt relaxed because everyone smiled and joked with you. The interview that felt less like a grueling interrogation and more like a good conversation. The interview that left you hoping you would have the opportunity to build a great relationship with some of the people?
Well. marketing approaches can be looked at pretty much the same way.
Traditional marketing is a lot like the first experience. There’s a lot of unwanted promotional information being shoved into your mail boxes, blasting through your ears in the form of radio advertisements, bombarding your eyes constantly on tv and social media… That’s exactly what traditional marketing looks like. It tends to be off-putting most of the time and makes the majority of people uncomfortable.
On the other hand, Inbound marketing experience is a lot like the second interview scenario. The use of compelling content and useful information attracts people to connect with your company and make them interested in developing a relationship with your brand. It draws people in, rather than putting them off by obstructing their flow. Inbound marketing opens the door for businesses and invites the customers with ease for engaging conversations.)