When discussing the music industry, most people only think of performers, songwriters, and composers. But today, the range careers within the music industry is quite broad. Making music and running an entrepreneurial career are dual roles now required of today’s artistes. Wearing both hats successfully is a challenge. But the skills needed to make a living as a musician are the exact same skills required to be a successful entrepreneur.

“Musicians don’t realise that they are already entrepreneurs! They need to learn to balance the creative and business sides of their careers. They need to understand that their fans are their customers and understand how to serve their customers because if you don’t have a deep understanding of the pain or passion of your target customer, you have no business.

 

Business is the process of creating and sharing value. To do so successfully, whether creating an album; building a software platform; performing, teaching, composing, or opening a restaurant, one must answer some basic questions:

  • Who are your customers? Where do they hang out?
  • How do they want to engage with you?
  • How does your business create value? What need does your product or service meet?
  • What problem are you solving?
  • How will you take in more money than you spend?
  • How will you address competition and future disruption?
  • What makes you unique and how will you continue to innovate?
  • How will you build and manage a team to realise your vision?

How will people find out about you, become your fans.

 

Believe that nothing is impossible and your belief will help create the fact.Frizzle n Bizzle