So You Have an Idea, Now What?
Dear Artiste, there’s no other way to say this, but I will say it as it is… STOP TREATING YOUR BRAND LIKE IT IS JUST A MUSIC VIDEO!
Running your music career without understanding the core function and culture of your brand is hurting your career and without knowing and implementing the right strategies to your brand, you are constantly hurting the existence of your career. Basically, you are killing your business.
Award winning artistes are characterised by their ability to identify and understand what their audience wants or need and use that knowledge to generate an experience that is unlike any other.
Your brand is so much more than just a music video, it is majorly the combination of the many different elements and nuances that help you attract your ideal audience or target customers.
As a modern Artiste, you need to know and understand that your audience crave unique experiences that align with their personal interests, values and mission. When you understand your personal brand archetype, you are able to form strategic partnerships with other brands in a ways that doesn’t seem like you are constantly bombarding people’s social media feeds in today’s digital market; you are able to set your brand apart from the noise by designing your unique language, designing your unique culture, and designing your unique packaging.
You need access to data-driven brand strategies that you can use to constantly achieve winning results that make you the recognised and chosen “go to” for the solutions you provide.
How to Establish a Data-Driven Brand Strategy
1. Audit your Brand frequently
You can only score goals by knowing where the ball and the goal post are at all times during a football game. This works the same way when running a business. You need to look deeply into your business and audit all of your internal and external branding assets. Presenting a cohesive brand across platforms can increase revenue by 32% so you want to make sure that you audit your website analytics, your messaging, and your social media platforms. Performing brand audits give you an opportunity to monitor your company’s performance and ultimately helps you decide if what you are doing is working.
2. Transform Information into tools
The information you gather after auditing all your platforms, you can now convert into tools to drive growth in your business. Identify trends and patterns, and discover hidden insights that could help drive more growth. Look at what you’re spending too much time on, understand your numbers and how they relate to your marketing. Make sure your messaging is aligned with your target demographic. Use these insights to craft better marketing plans that will move your business toward growth and success.
3. Implement Changes Quickly
Knowledge is only as good as what you do with it. Once you gather data on your key performance and establish the gap in your strategy, pivot quickly and take action. Data backed business decisions will differentiate you from the competition, attract your ideal audience and set your brand up for success. Remember that nothing is cast in stone so don’t be afraid to keep adjusting your strategy as you grow!
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a strategy that is backed by data for your brand?
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