It’s no longer news that sharing engaging content on social media is a major factor that promotes exponential growth for any brand that is serious. The speed at which you are able to get your message across to your customers and fans is mind blowing yet we see so many brands holding themselves back from maximizing these great opportunities. As musicians, social media should be taken very seriously as it plays a very crucial role in your marketing mix. Today, fans want to see a lot more than just your music videos; fans want to get invited to see more of who you are. They want to feel more involved in you and be able to relate with you at a deeper level and you in turn need to understand better the audience you are trying to market your brand to.
The honest truth is that it is not rocket science. For the most part, with a bit of effort on your side, everything can be figured out and even implemented to yield great results. Understanding what your fans respond to helps you to know what to post and in what frequency.
A balanced mixture of self promotion and brand promotion, in a variety of forms will help to attract your fans attention, make them engage with you and build enough trust that will enable them to transact profitable business with your brand.
Below are some easy content ideas to get more customers and raving fans for your business and music through social media.
Trending posts
Trends are a great form of content to get you discovered by potential new fans.Take advantage of popular trends and hashtags associated with them and start populating your social media channels with relevant posts for commonly searched hashtags.
Experiment with a bunch of different trends and pay attention to the ones that do the best job of attracting new followers and resonating with your existing fans.
Throwback posts
Your fans want to know your story; they want an insight into who you are and where you’re coming from. You could make fans laugh with a funny baby picture that shows your personality from a young age, or you could post a #TBT photo of you on vacation in a foreign country and bond with fans over your passion for travel.
Give people a way to connect with you on a personal level, which is just as important as your music when it comes to gaining true fans.
Behind-the-scenes posts
Your fans want to know what you do when they’re not onstage. Share behind-the-scenes photos, videos, and stories that give them an insight to your life as a musician. If you’re going on the road, consider creating a tour diary in the form of a blog or vlog. If you’re in a recording session in the studio, share pictures and short clips on tiktok, Snapchat or Instagram Stories.
Short videos
Did you know that Facebook users watch well over 200 million hours of video every single day? If you’re not already regularly uploading videos to your band’s Facebook page, you’re missing out on a really effective way to get more fans for your music.
Pro tip: keep it short and interesting. The next time you want to announce a new single, album, tour, live-stream event, or big performance, make sure to carry your fans along with a simple one- or two-minute video and post it directly on Facebook.
Inspirational and motivational posts
You can never go wrong with sharing an inspirational or motivational quote. These always perform well and are very shareable,which will drive more attention to your social media channels.
Interactive posts
Engagement is the name of the game. Any post that encourages engagement and facilitates a two-way conversation will help you win over new fans for your band. There are dozens of interactive posts you can try, but some of the most effective ones include polls, contests, giveaways, questions, fill-in-the-blank posts, and “caption this” photos. This way you are not only creating fun for your fans, but you’re also building your brand in the process!
Funny posts
People cannot get enough of funny videos. You will confirm this when you think about how often you find yourself scrolling through your social media feeds simply to find something that will make you laugh or brighten your day. If people who are into your music also associate your band with positive feelings, you can bet you’ll turn them into fans. Share a funny band photo, a meme, witty commentary on a trending topic, or simply an article that you found hysterical and want to share.
Be careful not to oversaturate your feed with these kinds of posts, though. There’s a fine line between tastefully throwing them in on occasion, and posting them incessantly to gain attention.
Supportive posts
Isn’t it awesome when musicians support each other? Show some love to your friends in other bands and share posts of theirs that you think your fans would care about. Chances are, your musician friends will return the favor and tell their fans to check you out, too.
Live streams
We can all see that live streaming has blown up like wild fire since the past year, and it’s only getting bigger. Whether you’re streaming a performance from your hometown or you’re hosting a fan Q&A, this is a huge opportunity to build your fanbase.
Facebook Live, instagram live and YouTube Live are popular options, and Twitter just rolled out an update that allows you to broadcast live video directly from the app (no need to separately download Periscope anymore).
Promotional posts
Promotional posts can be made to feel as authentic and genuine as the rest of your social media content – it’s all about your creativity and authenticity! You can make the posts in your voice and include a compelling visual.
Experiment with different approaches to inject variety into your feed. For instance, if you’re trying to get the word out about your new EP, your posts could look like this:
- A straightforward announcement with a clear call to action
- A positive press quote about the EP
- A fun bit of trivia about how or where it was recorded
Never run out of social media content ideas again, You won’t know what resonates with your fans until you try all the great tips!